The New York Times got a little frisky in it’s Fashion and Style section with the article:
Data provided by the research company NPD Group back her up. Sales of thongs decreased 7 percent over the last year, while sales of fuller styles — briefs, boy shorts and high-waist briefs — have grown a collective 17 percent.
“I noticed that a lot of women would come in with a friend, and they’d be asking: ‘Do you like this? Do you think he will like it?’ ” said Ms. Simpkins, who previously worked as a counselor to young girls at McLean Hospital, a psychiatric hospital in Belmont, Mass. “They’d be thinking about everyone else but themselves,” an attitude she thought the store encouraged. She was also frustrated with how many trends, colors and frills the lingerie industry pushed each season.
“Most women just want something basic for every day that will make them look and feel good,” she said.
So, in December, Ms. Simpkins introduced an underwear line with just one design: a white cotton panty with an unusually high cut and narrow back. The name, Hello Beautiful, is meant as an affirmation. She already counts Chloë Sevigny, an arbiter of all things cool, as a fan.
Fuller styles are a welcome alternative for Myla Dalbesio, a size 10 underwear model. “The high-waisted and high-cut styles hark back to a time when different body shapes were in style,” she said, adding that many larger women find high-rise briefs flattering because they define the waist and cover areas a woman may be less comfortable with.
Ms. Dalbesio said she was hopeful that the greater diversity of offerings was a sign that the lingerie industry is beginning to recognize that “there is not one ‘ideal body,’ but a plethora of them.”
In the end, it is about options.
“There’s nothing wrong with wanting to be more traditionally sexy and wearing a thong; that doesn’t mean you’re not a feminist,” Ms. Toledano said. “This is a step toward embracing more variety in what’s offered.”
So ladies, I guess granny panties aren’t just for that time of the month anymore- they’re a fashion statement!